If you have ever seen The Matrix you
will be familiar with the concept of life taking place in two places: one in
the "real world" and the other in a digital mainframe that
constitutes an ideal representation of our world. In the film the matrix can
physically be entered and exited through a series of wires and servers that
transmit a persons' consciousness to and from the mainframe. Freedom— it is
said in the film—comes when one is able to unplug from the matrix at will and
even master it by bending "reality" from the inside.
"Do not try to bend the spoon—that’s
impossible. Only try to realize the truth", an enlightened boy posited to
Neo, the main character.
"What truth?" he replies.
"There is no spoon."
We don't (yet) plug into a simulated experience
like humans do in The Matrix, but we
do create avatars of ourselves that think like us, feel like us, and act like
us. My question is: when does the avatar start thinking for us?

Before I begin in detail I would like to set
out a few presuppositions before you. First, I am assuming that the brain works
in a network. Each synapse in your brain correlates to a certain idea,
construct, or action and is connected to other synapses via electrical and
chemical firings that are prompted by external or internal stimuli. (Where this
impetus comes from no one [that I know of] knows) Likewise, I am assuming that
the electrical wiring that makes computers—and consequently, the
Network—function also fires between nodes in a similar manner.
Input --> connection^x --> pattern --> output.


Are there any benefits to this process? Surely.
The advantages are that if someone is self-criticizing enough then they can
monitor their patterns and alter them based on their desired outcome (their
ideal avatar of themselves). The disadvantages are more numerous. Not many
folks take the time to look backwards and evaluate their words and actions.
Mostly they continue along their own linear timelines and make decisions based
on the illusion that they have a choice. (Behavioral patterns and inclinations
are predetermined even if individual actions are not.)
If every move you make is recorded on the
Network then a ghost of yourself is imprinted there that—thanks to privacy policies
and content agreements—exists apart from yourself. In short, a ghost of you
exists in the digital world that has a life of its own. You don't control it.
(Even scarier—someone owns it.)
In a recent interview on The Daily Show with
Jon Stewart, Michio Kaku a theoretical physicist and all around smart guy
noted that the Obama administration has approved a $1B project to map the
connections of the brain to make a person's personality available to future
generations after their body has died.[1]
If a stationary map can be made of the brain then why could not some catalyst
charge give it the impetus to repeat its patterns? It could think. You could
think. Outside your body.

I think that social media is the first step in
mapping these connections in a community. By creating patterns of our
actions, affections, and platitudes we are creating a digital imprint or ghost
in the Network. We are creating idealized portraits of ourselves to interact
with other people's idealized portraits of themselves. In this way we are
creating a rudimentary parallel world where these ghosts interact. One day this
process holds the potential to hold our consciousnesses and allow them to exist
solely in the ether. We can't plug in yet, but the mapping has begun.
I do think that the ghosts are starting
to act on our behalf. Do I think that our digital imprints have somehow gained
consciousness and are purposefully affecting or daily decisions? No, not yet.
However, in the little under a decade or so that social media has exists think
about how many electrical (neural) pathways have been created between people,
ideas, activities (history), and a plethora of other experiences. These
pathways (or patterns) have already begun to be processed. How do you think
that advertisements are tailored just for you? I recently read an article that
said that megachain Target's algorithm can predict when a woman is pregnant
before even she knows based on her activity.[2]
If Target can do it think about what the higher sciences can do. Furthermore,
how many “real life” arguments have you had thanks to a wrong “like” here or
messaging the wrong person there? Why did it matter? Because your pattern is
you.
In this five part series on social media I want
to explore the reasons why I (and we) use this Network and if it is worth being
plugged into the matrix. In the interest of transparency I will warn you that I
am writing this as a sort of meta-external-processing in which I am going to
try to figure out whether I want to continue plugging in. This is my journey
evaluating and attempting to check the power of the Network before it has the
power to say, "I am" (and I am not).
The Network seems to offer four basic
functions: Entertainment, External Processing, Networking, and Medicine.